LCA Solutions was created to bring greater focus and clarity to life cycle assessment and environmental product declaration services within the built environment.
As a specialized business within the SMS Collaborative ecosystem, LCA Solutions needed an identity that could stand confidently on its own while maintaining a connection to the larger organization.
The challenge was to translate a highly technical field into a visual language that feels approachable, precise, and contemporary.
The identity balances structure with energy. A custom geometric wordmark establishes a distinct presence, while a restrained palette of deep green, vibrant purple, and soft neutrals creates contrast and flexibility across applications.
The resulting system is intentionally simple, designed to communicate technical expertise without unnecessary complexity.
Logo System
The LCA Solutions identity centers on a custom geometric wordmark that brings structure and personality to a technical field. Its angular forms, consistent proportions, and distinctive letterforms create a recognizable mark that works across digital and physical applications.
Color Palette
Deep green grounds the identity, establishing a sense of credibility and stability. Vibrant purple introduces energy and distinction, while a supporting palette of soft grays provides balance. Together, the colors create a contemporary system that feels both technical and approachable.
Typography
A straightforward typographic system complements the geometry of the logo. Clean, modern letterforms establish a clear hierarchy, allowing technical information to remain accessible while giving the brand a consistent voice across applications.
The identity brings clarity to complexity, creating a distinct visual language for technical expertise, environmental data, and the decisions they inform.
